The Nutrisystem Diet and Who Created It?

By Jesse Regan

Among all the many varieties of weight-loss and diet programs and trends, how would you know which one would be the best one to choose? If you are looking for a hassle-free diet and weight-loss program that is really easy to do, then the Nutrisystem diet is the best choice for you. The Nutrisystem diet is the ultimate in customer ease and convenience. It is the perfect choice if you do not want to have to do all the meal planning, shopping for special foods while taking note of the calories each one has, cooking, and most especially portion sizes.

The Nutrisystem Diet has you choose a months worth of food online among its vast selection of delicious diet meals online. Once you have done so, the meals will be delivered to your doorstep in ready-to-cook bags. All you have to do is to pop them in the stove or microwave and you will have your meal in a flash. Who wouldn't love that?

Would-be dieters can give their thanks to NutriSystem, Inc., who is the company that is responsible for creating this innovative diet program. What is NutriSystem, Inc.? It is a food company that specializes in weight loss meals. Founded in 1972 and currently located in Horsham, Pennsylvania, this company started out in a different direction. They started with a line of liquid protien shakes and drinks. At first it was a successful venture, but eventually the onslaught of similar products in the market made NutriSystem Inc. abandon it. Instead, they shifted their focus to a chain of weight-loss centers wherein their customers could come and get weighed, before being prescribed a meal plan and then the customers buy the pre-packaged and portion-controlled meals to take home.

This worked for a few years, but eventually the company went bankrupt in the early nineties. However, NutriSystem Inc. decided to try again, opening its doors in 1999 with a revamped image and diet program. They became an online meal delivery service where dieters could order their meals online to be delivered to them. Thus, the NutriSystem Diet was born. And in early 2000, they expanded their services to include phone-in orders of their monthly assortment of delicious, low-fat and low-sodium meals.

NutriSystem then set its demographics to include older customers and males. This caused the program to be more popular and reach more people. The NutriSystem diet was renamed NutriSystem Advanced in 2008 and then the company started selling its weight management products through a partnership with QVC, television-marketing program that airs its 90-minute infomercials.

What sets this company apart from the others is that in its advertising and marketing strategies, they made a point not to hire celebrity endorsers. Instead, they focused on real women living normal lives. This made its consumers " who are mostly women " have more realistic model and inspiration to continue with the program and losing weight. For someone who is too lazy or even unable to really take time to exercise, and for those who think that depriving themselves in order to lose weight is a really bad idea, enrolling in the NutriSystem Advanced Diet Program is the best way to lose all that extra weight, with no hassle at all.

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